What makes your business dreams impossible?

 You need business tools, strategy and structure, and a mindset that is primed for success.

New Healthcare Club combines the business wisdom and the community you need to build a thriving wellness business.

Learn from the industry’s top professionals:

Angel Phoenix

teaches thriving in business & leting yourself out of the box to achieve your wildest dreams


Anjali Shah

teaches how to set up your blog to gain readers and earn money


Christine Hansen

teaches pricing your services (& how to charge premium pricing)


Jenny Sansouci

teaches when & how to write a book


Dr. Kim Foster

teaches brand strategy for wellness pros


Kylie Malcolm

teaches web design for health coaches so you can DIY like a pro


Lisa Hendrickson-Jack

teaches how to handle pushback from the traditional medical establishment


Natalie Zises

teaches how to structure your client work so that you don’t have to work ALL the time & how to work with clients with eating disorders


Nory Pouncil

teaches self-awareness for truly upleveling your mindset and business


Rebecca Tracey

teaches market research so that you can actually (really!) nail your niche


Sam Vander Wielen

teaches all things contract and legal protection for your wellness biz


Talia Pollock

teaches taking intentional action and growing a business


Get all the expert deets here.

New Healthcare Club is for you if:

→ You are looking to compliment your coaching, healing, or practitioner skillset with a business skillset so that you can help more people, earn more money, and enjoy living your dream.

→ You are tired of feeling indecisive about where to go with your business, overwhelmed about how to get there, and frustrated that it hasn’t come together yet.

→ You desire an abundant career as a wellness business founder and want to take a big step in having those become reality.

You’ll get…

20 weeks of curated curriculum 
20+ industry expert Q&A calls & live recordings
Seamless course access through Teachable
Mastermind-style group calls to bond & troubleshoot with fellow entrepreneurs
Pairing with an accountability bff for maximum results
Tech support for your business for the duration of the program

An entrepreneur club for the holistic-obsessed.

Who’s invited to join the club? Anyone with a wellness training/certification and big dreams for their business. We’re looking at you health coaches, naturopaths, acupuncturists, doulas, lactation consultants, Reiki practitoners – everyone who’s ready to “spread the thrive”.

Stay tuned for the next session’s start date.

We’ve got you covered.

We’re the New Healthcare Club co-founders Erin and Kara – we both graduated from the Institute of Integrative Nutrition. It took us years and a few belly flops to run successful 1:1 coaching programs that actually sustained us financially. And, we think you deserve better.


Things didn’t change for us until we embraced running a business and sought out the skills we needed to do that. We ended up getting better at the business launch and go-to-market side of things, so we pivoted to boutique business consulting. Now we want to give health coaches an inside track to the business skills we know we lacked in the beginning. 

What’s more, we wanted to bring together the brain power of some of the biggest names in health and wellness so that they could shine a light on the path ahead and offer the biggest tips they have to shorten your learning curve. That’s how New Healthcare Club was born.

(and this is us in a nutshell ↓ )

Are you ready to pay yourself a full-time salary with your wellness biz?

(And yes, we said salary because if you set yourself up with an LLC and elect to file taxes as an S-corp, you can put yourself on the payroll. We can walk you through when it’s the right time to do that.)

We know you did your health coaching training, but what about business training that’s adapted to the online & offline models of health coaching?


How do you actually get paying clients (that aren’t related to you)?


How do you set up online systems to halve your workload? But really, you want the steps to automating your scheduling and client onboarding process.


How do you actually close health history calls so that you walk away with some $$$?


We’ve got you covered.

This week-by-week training program is comprised of four pillars. You need these all to be aligned for amazing success.





I worked with Erin for 5 months in 2019. It’s a year later and I’m still using the methodology that Erin taught me and getting the results I had wanted for years.

Yelena A.

4 Pillars & 5 Units

This curriculum spans 20 weeks, arranged into 5 distinct units.

Each focuses on our 4 S’s of Spirit, Strategy, Structure & Squad and is delivered seamlessly to you through Teachable.

Unit 1: Laying the Foundation

Entrepreneurship is a reflection of what you think is possible and your relationship with yourself. In Module 1, we start with self-exploration. You will analyze your assumptions about business and pivot from your past. Take that foundational self-work and develop a business vision that supports your life vision (and not the other way around). All of this will inform your brand strategy, so that your business looks and feels like you. You’ll also get into some spiritual foundations: manifestation and self-care included. 

Guest experts include Angel Phoenix, Becca Tracey and Nory Pouncil

Unit 2: Preparing to Launch

Next, we keep up the self-work and enhance your mindset by focusing on money blocks and worthiness. You’ll start creating your program and client work structures. Wisdom from coaches who have high-value packages and efficient work styles will model what an abundant business looks like. You will also be led through practical business set-up: name registration, acuity, hosting, email marketing, copy-writing, and incorporation. 

Guest experts include Natalie Zises, and Christine Hansen

Unit 3: Earning, Authority & Content Creation

You’ll use the brand strategy, business vision, and program structure you’ve been working on to create a website and online business system that makes you feel like a boss. Continue to uplevel your earning capacity and fine-tune your mindset with exercises that ask you to expand your notions of what is possible. Tackle issues like imposter syndrome by learning exactly how to position yourself as an expert. You’ll start to learn how to leverage content creation to serve your business and get into smart sales strategy so that you can land clients with greater ease.

Guest experts include Talia Pollock (Party in the Plants), Dr. Kim Foster and Kylie Malcolm

Unit 4: Marketing & Growth

In this unit, you’ll continue to increase your earning capacity while working on a practical marketing plan that includes social media and opportunities for exposure such as MLM for companies like DoTerra, writing a book, partnerships, podcasting, and blogging. You’ll check in with your business vision and learn methods for combining feedback to innovate your business. By this point, you’ll have had a “failure” or two (you didn’t do something you said you would, you’ve had fear crop up, etc). Good: now is when we introduce entrepreneurial mindfulness routines that allow you to weather the ups and downs inherent in entrepreneurship.

Guest experts include Jenny Sansouci and Anjali Shah

Unit 5: Maintenance & Growth

Unit 5 starts with a revisit of your business plan, and incorporation of techniques such as OKRs and the 80/20 rule of work. You will hone your ability to work smart while you get good and settled into your identity of a success wellness entrepreneur. We help you establish a “board”—a community of people who believe in you and hold you accountable to sustain your growth after the program ends. Learn ways to interact with clients for better efficacy and understand whether you need liability & medical waivers, and the particulars of contracts. There is also an option to present your accomplishments to our community.

Guest experts include Sam Vander Wielen, Angel Phoenix, and Natalie Zises 

I HIGHLY recommend working with Kara if you have ABSOLUTELY NO IDEA how to make your vision come to life.

Hope G.

This is a comprehensive business-training made specifically for wellness professionals, and draws on the expertise of best-in-class health & personal development pros and business experts. Why learn from just one person, when you can learn from a bunch? 

We combined the expertise we have in consulting for growth-stage companies with the wisdom of some of the biggest entrepreneurs in online health & wellness and curated it into an actionable 5-month curriculum. It’s based in tested techniques but obsessed with behavioral psychology. Working with business, and yourself, doesn’t have to be a mystery.

What does a week in New Healthcare Club look like?

You’ll dedicate about 2-5 hours per week of soaking up awesome expert wisdom, learning proven growth techniques, completing transformative exercises, and getting down and dirty business & technology strategy. 

What’s the format? Video clips, audio files, PDF & printable exercises & tools, and live Q&A and squad calls (recorded in case you can’t make it!).

Here’s a sample week:

Lesson 1, “Define your Value Proposition”: 20 minute audio lesson + time needed to define yours

Lesson 2, “Do you need an LLC, S-Corp or Inc?”: 15 minute video guide

Lesson 3, “Smart Blogging with Anjali Shah”: 45 minute video + written session & PDF workbook

Lesson 4, “Imposter Syndrome (Exercise)”: 15 minute video guide + PDF printable exercise

Lesson 5, “Accountability Partner Call”: Guided Check-In, Sharing realizations & results

You’ve got this.

Finally feel confident to dream big by pairing your passion with business wisdom. If other people can do it, so can you. To really make an impact you need your mindset, passion, business acumen, and support system to work together. New Healthcare Club is a program that addresses all four: Spirit, Strategy, Structure, and Squad. These important and distinct categories empower you to start having a big impact and live in abundance.

New Healthcare Club Unlimited Access

via Teachable

$1997, or 6 monthly payments of $397

We offer a 30-day money back guarantee.


The New Healthcare Club Team

Erin Cudd, Co-Founder, New Healthcare Club - Sales & Mindset Coach

Erin  is a graduate of IIN, and worked for an Iora Health Clinic, enriching patient care in a medical practice. She also has had a successful 1:1 health coaching practice, before pivoting to mindset and sales coaching. Throughout the program, she’ll be helping you to uplevel your mindset and get out of your own way! As a Co-Founder and facilitator of the program, she’ll be available for mindset coaching.

Kara Ferreira, Co-Founder, New Healthcare Club - Website Designer & Online Business Manager

Kara is a graduate of IIN and built a successful 1:1 client program at Quit The Pill, where she works with women to regain their health post-HBC. She has since pivoted Quit The Pill to an e-course based business, while she focuses most of her energy on website design and creating online business systems for other entrepreneurs via Well & Wonderful. Having launched several successful businesses (and a new podcast about wine – just because), she’ll be helping to teach some of the modules alongside Erin, and also available to troubleshoot all your tech needs.

Angel Phoenix, Doula turned Rule Breaker & Business Coach Extraordinaire

Website | Instagram 

*Cool note: Angel is currently undertaking a project where she starts from 0 online and rebuilds her following – so she’ll know all of the tricks that work NOW.

Anjali Shah, Best-Selling Author & Blogger at the Picky Eater Blog
Christine Hansen, Founder of Sleep Like a Boss & Business Mentor
Jenny Sansouci, Author, Founder of Healthy Crush
Dr. Kim Foster, MD, Coach & Branding/Business Strategist for Coaches

Kim Foster is an M.D.-turned-coach who helps health & wellness coaches build their businesses, find freedom, and make the world a healthier place. She has been featured on multiple TV, radio, and print media outlets, and is also the host of the podcast Marketing & Mindset for Wellness Coaches.

Whether working with clients privately or inside her flagship group program, Business Academy for Coaches, Kim is on a mission to help new and emerging coaches create and market their signature programs, serve more clients, and find true fulfillment.

Website | Podcast

Kylie Malcolm, Website Design for Health Coaches & Online Content Creator
Lisa Hendrickson-Jack, Holistic Reproductive Health Practitioner, Author & Podcast host

Lisa Hendrickson-Jack talks about vaginas a lot! She’s a certified Fertility Awareness Educator and Holistic Reproductive Health Practitioner who teaches women to chart their menstrual cycles for natural birth control, conception, and monitoring overall health. In her new book The Fifth Vital Sign, Lisa debunks the myth that regular ovulation is only important when you want children, by recognizing the menstrual cycle as a vital sign. Drawing heavily from the current scientific literature, Lisa presents an evidence-based approach to fertility awareness and menstrual cycle optimization. She hosts the Fertility Friday Podcast, a weekly radio show devoted to helping women connect to their fifth vital sign by uncovering the connection between menstrual cycle health, fertility, and overall health. With well over a million downloads, Fertility Friday is the #1 source for information about fertility awareness, and menstrual cycle health, connecting women around the world with their cycles and their fertility — something our education systems have consistently failed to do. When she’s not researching, writing, and interviewing health professionals, you’ll find her spending time with her husband and her two sons.

Website | Instagram | Book

Natalie Zises, Binge & Diet Recovery Coach

Natalie Zises is a Diet & Binge Recovery Coach. Through her signature Breakup With Bingeing Program, she helps women stuck in the vicious cycle of restriction and compulsion around food finally become intuitive eaters for life.

Website | Instagram

Nory Pouncil, Self-Awareness Coach & Founder of I Am Healthy Fit
Yenory Pouncil (Nory) is especially passionate about empowering women leaders to push past fear and unleash their full potential. She is an expert in developing curriculums that address emotional barriers to unlock business success in areas like relationship management, overcoming fear of rejection, and releasing limiting beliefs.
Nory is a Self-Awareness Coach and the founder of iAmHealthyFit Coaching. Seeing a void in the health and wellness space for women of the African Diaspora, she has devoted the past decade to helping women tap into their power and course correct to align with their purpose, resulting in more impactful business leaders, partners, and members of their communities. Her clients have discovered a new level of self-love, understanding, and clarity — without ditching la cultura!
Nory has been featured in various outlets, including Women’s Health Mag, Fierce by Mitú, Fitfluential, HuffPost, and Black Bride Mag. She’s also appeared as a featured guest on national and local TV networks, such as Good Morning Washington, ABC 7 News – WJLA and News Channel 8. Prior to starting her own business, she was a Director of Communications advocating for worker rights at the National Association of Workforce Boards.

Website | Instagram

Rebecca Tracey, Founder of Uncage Your Life & Online Biz Expert
Sam Vander Weilen, Lawyer & Legal Templates for Coaches
Talie Pollock, Party In My Plants Podcast & Cookbook Author

Talia Pollock is an author, speaker, storyteller, plant-based chef, TV personality, and health and empowerment coach. She’s the host of the popular, award-winning Party in My Plants Podcast and the proud founder of Party in My Plants, an internationally-celebrated wellness platform that helps real, busy, everyday people skyrocket their energy to boldly take on the world in any way they wish. Talia’s simple recipes and spunky lifestyle advice have been featured repeatedly on the Dr. Oz Show, Good Morning America, The Huffington Post, Forbes, mindbodygreen, Buzzfeed, Bustle, Success Magazine and more. Her first book, Party In Your Plants, 100+ Plant-Based Recipes and Problem-Solving Strategies to Help You Eat Healthier Without Hating your Life just hit kitchen counters and nightstands, hanging out as a #1 New Release for going on over three weeks now. She lives in New York with her husband and her goldendoodle, both of whom love kale and one of whom eats it off the floor.

Website | Instagram | Podcast

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