You know things. We know you do – and we know that you can help people with these things that you know.

And you should make money for doing that – because it’s an exchange of value. You are investing your time and energy into your clients, and they won’t invest their time and energy into doing the work they need to do to achieve the results you can get for them, unless they’re making an actual investment.

So here’s how you can package your knowledge/services so that you can actually sell them:

(1) Decide how big your ‘money shoes’ are. This is an expression I learned from Danielle Laporte – and it basically just means that you need to charge where you are comfortable – your prices need to fit you. Are you just starting out? Have you done this forever and have accumulated a ton of coaching skills? Charge accordingly. 

No, don’t charge peanuts if you’re just starting out – you deserve to be compensated for your knowledge – but don’t go crazy either. You’ll know your pricing is right when you don’t feel resentful (you charged too little) or guilty (you charged too much). And I’m talking like you feel like you stole something because you know the value exchange wasn’t equal, not you’re just ‘not sure you deserve it yet I feel kinda weird’.

OK, so when you’re wearing the right money shoes, how much is an hour of your services worth?

(2) How many hours does your coaching style require? Is it just the time you spend in a session with someone? Do you provide email or any additional support? Will you be putting together any specific resources? (I used to create individualized protocols for instance). 

What’s your highest level of support look like and for how long would your client ideally engage in it? Now figure out the approximate hours and the price for that service. That’s your premium offering and pricing.

(3) A premium offering is really all you need, but you may find that it helps to give clients other ways to work with you. So, can you offer single sessions if you feel that could be helpful. Can you offer a group program at a lower price point? Keep your hourly worth top of mind, and plan out a lower tier offering or two and price it out.

(4) You don’t need to post your prices if you don’t want to, but you do need to know them and feel f-ing great about them.